As the fourth largest personal computer maker in the world, Lenovo has plans to roll out its own entertainment console, the Ebox, and stake its claim in millions of Chinese households. The Ebox operates on a motion control system akin to Microsoft Xbox 360's "Kinect" and Sony PS3's "Move." Lenovo plans to release the system in China at the end of 2010.
In its efforts to diversify business, the company touts its ability to better understand the Chinese consumer by packing the console (which looks strikingly similar to Nintendo's Wii console) with 30 games rather than the usual standard of having the console exist separately from game software and without any pre-packaged add-ons. Whether Lenovo's gutsy foray into the industry with its own system will be a success will depend on its ability to withstand China's difficult regulations and rampant piracy.
The Ebox
