You've just put the finishing touches on a mobile game you and a couple of friends have been developing for the past year. You're excited to launch and market the app and bring in some much needed funds. Before you jump the gun consider the impact your game can make in China. China currently leads the world in iOS/Android phone activations and is on track to have over 200 million smartphone owners by the end of this year.
However, the Chinese mobile game market has its own quirks and issues. Chinese gamers have a tendency to avoid purchasing apps but make plenty of in-game purchases. In addition, China is a hotbed of rampant, unchecked piracy. How can one seize this market?
Lately, many Western developers have taken to working with local partners like Yodo1 and The9. Local partners can help adapt your IP to suit Chinese gamer's tastes, translate the game, optimize monetization of in-game purchases (if you haven't already), and police your IP. Many of these local partners have also successfully built buzz for upcoming mobile games by integrating with Chinese ad networks and promoting them across other apps.
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